The association was established for the purpose of improving the quality of education, care in private educational settings from birth to the age of 3, while preserving private educational settings that pave the way for excellence in education.

The association operates in the management and operation of private kindergartens from birth to the age of 3 years, and this is to make it easier for those involved in the field, along with buying educational tools for optimal operation with the toddlers, who are the most important of all.
All this with the help of a professional panel that provides a broad umbrella for all the needs of kindergartens in regards to their work and the essence of early childhood education in our time, starting with legal advice, pedagogical advice, financial advice, marketing, insurance advice, safety advice and more...

The association holds lectures, courses, workshops and simulations on behalf of various educational institutions and pedagogical accompaniment, which provides an educational toolbox for the "field",  When it comes to toddlers and close communication between parents and staff.

The association maintains a diverse set of contacts and cooperation with all the parties: local authorities, public bodies, educational associations, parents' groups, government officials and confronts the difficulty directly from the field, as it is expressed, among other things, in the Knesset debates and in various forums.
while creating a different dialogue between them and the "field" and creating tools for joint learning, in addition through representation in the various means of communication,  All this in order to focus and improve the quality of education care in the private education frameworks from birth to age 3.